I am pleased to share that I successfully produced all the visual elements for Flagstar Bank's new company website. As a visual designer for the digital marketing team, I created the design system and components using Figma. I extrapolated them into dynamic and practical pages, ensuring the work was cohesive and aligned with the brand's vision.
During the project, I worked closely with a multidisciplinary team of developers, third-party vendors, writers, and authors. We held daily setup WebEx meetings, weekly sprint sessions, grooming, and weekly demos to ensure everyone was on the same page. Additionally, I created email templates for the Salesforce Marketing Cloud team and provided rebranding instructions to third-party vendors on over 40 banking platforms and websites. Here are some examples of the sites that have been rebranded:
https://flagstar.com/
https://flagstarmortgage.com/
https://www.myloans.net/content/myloans/us/en/myloans/registration
https://apply.flagstar.com/#/apply-new-loan
In 2021, I started working at Signature Bank, a full-service commercial and private bank in New York. One of my primary responsibilities was to redesign the bank's outdated website. To accomplish this task, I utilized Figma to create the concept layouts for both the corporate site of Signature Bank and its subsidiary’s site. I collaborated with Wakefly, Inc., which had previously managed the old site, to complete the redesign of Signature Financial's site in Sitefinity.
Size: 8.5” H x 11” W, 150 pages
Format: Interactive PDF
This is the third ESG Report for our Bank. To begin with, I listened to the people involved in the project, including the authors, editors, and ESG specialists. After acquiring the ESG framework and expectations, I developed a relevant design solution that complemented the book's content. I then researched the best way to tell our ESG story. As a designer, I cannot always choose my projects. However, it opens me up to various subjects and pathways I might have not considered otherwise. I enjoyed the challenge of representing ESG data with clarity and legibility for this book. To achieve this, I used a hierarchy of colors, charts, typography, and a grid system.
Cosmo is a mixed-use real estate development in Xian, China. As an Art Director, I lead a team of graphic designers to provide branding, marketing, and design services to help clients to communicate their mission, vision, and values to a target audience. The core components of a brand include an umbrella logo, subsidiary logos, tagline, brand colors, and overall design language in print, website, and signage.
The final brand package includes the final artwork files of the umbrella brand logo, subsidiary company logos, and corporate visual identity system guideline book in Chinese and English.
Brand identity system for Think Tang Architecture including logo design, stationery design and printing, Powerpoint template design, and website/mobile site design
This signage system announces the birth of the new shopping mall in Shanghai. I created the signage system and environmental graphics.
My website design experience includes creating site architecture, user surveys, site design, content review/development with client, and communicating with a programming team.
Global Healthcare Design Brochure for RMJM introducing healthcare projects and global design leadership.
Kingdom Park is a luxury residential development consists of 100 villas and a clubhouse. This minimalistic and discrete signage system has enhanced the client’s brand as well as provided an effective wayfinding solution to the community and clubhouse. I played the leading role in creating the concept design to final design development of exterior and interior sign systems and project management. This brand identity was created by myself with a project manager and two junior designers.
This signage system provides seamless wayfinding and brand integration among ten office towers and a shopping mall, located in the heart of Hongchaio Business District in Shanghai. I played the leading role in creating the concept to final design development of all signs and project management.
Aroma is a luxury residential development consists of 8 residential towers and a hotel connected by a podium level for service amenities. This elegant identity and signage system has enhanced the client’s brand as well as provided an effective wayfinding solution. The color palette and main motif pattern acknowledge art-deco style architecture and Aroma’s branding, with deeper tones of bronze and limestone color. Signage elements include project identification signs, vehicular directional signs, tower identifications, amenity room naming and numbering, and advertisement signs for the retail street. I played the leading role in creating the concept design to final design development of all signs and project management.
This new signage system offers the elegant and modern wayfinding solution for the neoclassical-style shopping center, which previously suffered from a generic identity problem. I played the leading role in creating the concept design to final design development of all signs and project management.
The promenade Mall is a renovated mall in Dalian, China. Signage design and color pallet refer to the gentle waves of Dalian Harbor providing the consistent wayfinding solution to 400-meter-long architecture. I played the leading role in creating the concept design to design development of all signs while working as a freelance environmental design director at DCI International Inc., Shanghai.
Social Terminal is an underground retail development near Beijing International Airport. I designed the logo, environmental graphics for the exterior glass facade, and interior wayfinding system. This project is in the concept stage expected to finalized in 2021.
This new signage system merges the newly completed theme park and lakeside entertainment areas to the existing shopping areas. It also improves the wayfinding of French-style retail complex, which previously suffered from inefficient retail planning. Inspired by the important historic railroad site from 1903, signage design reflects the industrial look of rails and beams. I played the leading role in creating the concept design to final design development of all signs and project management.
This new signage system offers the elegant and modern wayfinding solution for the romantic Italian style shopping center, which previously suffered from an identity problem. I played the leading role in creating the concept design to final design development of all signs.
This project was co-created by me and a team of designers while working as a freelance environmental design director at DCI International Inc., Shanghai.
The Grand is a mixed-use development in Ningbo, China. The brand message, “Born to stand out”, has influenced all aspects of the brand voice including public art planning. Inspired by the brand message, I created art planning strategies to enhance the shopping experience. All research of artwork and presentations was created by myself with a Chinese-speaking assistant.
Signature Bank Brand Refresh:
https://www.mrk-art.com/#/company-profile-pages/
https://www.mrk-art.com/#/new-business-presentations/
https://www.mrk-art.com/#/new-business-presentations-1/
Other Branding Experiences:
https://www.mrk-art.com/#/865004006353/
https://www.mrk-art.com/#/936691967557/
https://www.mrk-art.com/#/053204149098/
https://www.mrk-art.com/#/798817030644/
https://www.mrk-art.com/#/iii/
Corporate Brochures & Presentations:
https://www.mrk-art.com/#/jp-morgan-brochures/
https://www.mrk-art.com/#/new-gallery-3/
https://www.mrk-art.com/#/new-gallery-2/
https://www.mrk-art.com/#/powerpoint-presentation/
Website design:
https://www.figma.com/proto/mhB6DR8ZD8CnAu3P5FfS5E/SignatureNY1980px-(Final)?node-id=209-1720&starting-point-node-id=209%3A1720
https://www.signaturefinancial.com/
https://www.mrk-art.com/#/website/
ESG Reports and related design:
https://www.mrk-art.com/#/2022-esg-report/
https://www.mrk-art.com/#/2021-esg-report/
https://www.mrk-art.com/#/2020-esg-report/
https://www.mrk-art.com/#/colleague-councils/
https://www.mrk-art.com/#/perspective-book/
https://www.mrk-art.com/#/inspiring-women-book/
https://www.mrk-art.com/#/veterans-book/
https://www.mrk-art.com/#/mosaic-book/
Environmental Graphics and Wayfinding Design
https://www.mrk-art.com/#/new-gallery/
https://www.mrk-art.com/#/799904201174/
https://www.mrk-art.com/#/944612688034/
https://www.mrk-art.com/#/353628916383/
https://www.mrk-art.com/#/884688365675/
https://www.mrk-art.com/#/vii/
https://www.mrk-art.com/#/vista-brooklyn/
Linked-in Profile Page
www.linkedin.com/in/mk-l-b9b989102
